Traeger WiFIRE Grill App
Reimagine the grilling experience
Skills & Expertise
UX Design
UI Design
Prototyping
Deliverables
Mobile app
Tools
Sketch
Zeplin
Framer
Traeger Grills, the world leader in wood-fired pellet grills, needed to elevate their mobile app experience to match their innovative grilling technology. The challenge was to design a user-friendly app that seamlessly connected to their IoT-enabled grills, managed complex data securely, and provided constant communication between devices. The app needed to enhance the grilling experience while maintaining Traeger’s focus on the craft of cooking, not the technology.
Problem
The updated app allowed users to control their grills remotely, offering features like recipe customization, flavor profiles, dietary preferences, and BBQ tips. It connected users to Traeger-crafted recipes, grilling accessories, and a community of pitmasters. With seamless integration to smart home devices, the app provided an intuitive and personalized experience for both new and veteran users. A cloud-based infrastructure ensured reliable performance, enabling Traeger to innovate rapidly and better understand user behavior through detailed analytics.
Solution
The redesigned app strengthened Traeger’s reputation as an industry innovator, delivering a 360-degree brand experience that kept users engaged. Traeger gained greater insight into product usage and customer behavior, paving the way for future growth and feature enhancements. By focusing on user-centric design and seamless functionality, the app became an indispensable tool for enthusiasts, solidifying Traeger’s leadership in the market and outpacing competitors.