SMB Fleet Management App
A Revolutionary Fleet Management App Tailored for Small Business Owners
Skills & Expertise
Research & Alignment
UX / UI Design
Usability Testing
Prototyping
Deliverables
Mobile app
Tools
XD
A Fortune 500 communications provider partnered with Digital Scientists to design and launch an MVP fleet management app for small business (SMB) owners. They needed an intuitive, affordable solution to manage real-time fleet health, location, and maintenance.
Problem
The team designed a user-validated, cross-platform app, ensuring SMB owners had a time-saving, cost-efficient tool to manage their vehicles. By leading international teams and leveraging deep expertise in innovation, we brought the client's vision to life.
Key Features & Strategies:
Conducted user interviews and competitive landscape reviews to validate user needs.
Designed workflows, wireframes, and high-fidelity prototypes with iterative usability testing.
Delivered a cross-platform app using React Native for future scalability.
Streamlined launch through alignment workshops and thorough QA processes.
Solution
In just six months, the app was successfully developed and launched across three app stores. The product was thoroughly validated through four rounds of usability testing, ensuring it effectively addressed SMB pain points. The cross-platform app set a foundation for future growth, reducing technical constraints and delivering a seamless user experience.